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Technician replaced new battery of the car


At Choice Auto Electric Repair Ltd., your trust is something we hold in high regard. You can depend on us for personalized assistance, honest recommendations and fair prices.


For reliable electrical auto parts sales and service in Red Deer, visit Choice Auto Electric Repair Ltd. - a family-owned and operated specialized shop serving automotive and equipment owners in Red Deer and surrounding areas since 1995.


We are your trusted source for expert alternators, starters, battery sales and service, and custom cables. With nearly three decades of experience, drivers have counted on us to keep their vehicles running with quality parts and electrical services. Starters and alternators are some of your vehicle’s most important components and are responsible for a wide range of operations. We can handle most electrical repairs and service starters and alternators.


Our experienced team is proud to provide electrical service for automobiles and RVs as well as farm, oil field, industrial, commercial, and marine equipment. Get your engine started right with dependable service from Choice Auto Electric Repair Ltd. in Red Deer!

Technician is pulling up an car old battery for replacement


Choice Auto Electric Repair Ltd. isn’t just Red Deer’s leading alternator and starter repair expert; we’re also the area’s top choice for a range of batteries and accessories. Our team can match your vehicle with the perfect battery to keep it running for the long haul. We sell automotive, motorcycle, RV, marine and industrial batteries. You can also depend on us to build custom cables for your needs. We also have a recycling depot to safely and conveniently recycle your old batteries!


The friendly team from Choice Auto Electric Repair Ltd. is proud to place our client’s needs as our top priority. We also sell a variety of solar products that are eco-friendly and affordable. You can count on us to thoroughly explain what your vehicle or equipment needs to keep it running. We always inform you of what we do to ensure your satisfaction with our work. Our selection of products and parts features leading brands. If we don’t have what you are looking for, we will try to source it for you.


Our happy client experiences:

Found the Right Part at a Great Price

“I can't believe I forgot to give these fine folks a review!


I purchased a new alternator from them sometime in November. I brought them the old one out of my 86' F150, thinking I could get them to rebuild it.


I'm terrible with names, especially a couple months later. Tim? The guy behind the counter told me they could do that just fine but, plopped the exact replacement on the counter, told me this new one was an option as well (didn't push it on me, just let me know it was an option). I did end up buying the nice shiny new one, 75A compared to the old 60A for a very reasonable price.


Threw it in the Ford after work and I was still having charging issues. After a couple days of diagnoses, checking wires and grounds/connections, trying to make sure I wasn't nuts. I figured I'd bring it back to have them look at the new Alt.


I talked to Vince, I think his name is. He allowed me in the back and he got to troubleshooting with me. I ended up leaving it with him for the day. It wasn't long before the nice lady that works there gave me a call letting me know it was ready for pickup. I guess there was a short in the rotor or some such thing. Vince put a new one in, under warranty and away I went.


Long story, less long.


The new alt with the new rotor worked perfectly. The crew at Choice Auto Electric saved me from swearing more, losing more hair, and chucking less wrenches then I already have! I could be on a pit crew with how fast I can put in and take out the alternator. If a pit crew needed someone to change the Alt......and if it was for F150s....


Not only did they have the exact alt I needed at a great price, they were more than happy to diagnose and fix the issue with the alt under warranty. They squeezed me in when I needed it checked out and were happy to do so, called me back within a couple hours.


I would 100% recommend you to come pay a visit to them if you need a starter/alt or battery new or repaired.


Keep up the fantastic work, cheers!”

- Lucas K.


For electrical troubleshooting needs, from car lights and dash lights to other electric components, Choice Auto Electric Repair Ltd. has you covered.

Modern car xenon lamp headlight
Installation of the motorbike battery


We sell and service batteries for automotive, motorcycle, RV, marine, and industrial equipment. If we don’t have it, we can source it for you.


Keep your vehicle running smoothly at all times. Visit us for all sales and service needs for vehicle starters and alternators.

An alternator installed in the engine compartment of a modern car
Panneau solaire on the roof of a van


Install solar panels on your vehicle’s roof or machinery to generate low-cost solar electricity on-site. We sell solar components and provide installation services.


If you have an old vehicle or machinery battery, trust us to recycle it ethically at our recycling depot in Red Deer.

Pallet with many used car batteries for recycling
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